Netflix for books.
From the Star Tribune:
BookSwim aims to be the "Netflix of books." Since 1998, Netflix has become the king of online DVD services by renting batches of DVDs via the mail for a fixed monthly fee, and letting subscribers keep the movies as long as they like.
That's how BookSwim is meant to work. For $15 to $20 per month, the company will send your top five book choices. Return three books in a prepaid envelope, and your next three choices will be mailed to you.
Reading this article made me realize that I truly have a problem -- I work in a library, have piles and piles of unread books at home, and yet this STILL seems like an attractive service*.
I am sick. Sick. Sick. Sick.
*Well, assuming that they expand their selection in a big way. Mostly I wish I could just start a book queue with our ILL librarian. Maybe I should talk to her about that.
[Later: Tried it. She just laughed at me.]