Now there's a thought.

YA authors using high school newspapers for grassroots marketing:

Melissa Walker:  It's really a "duh" thing--no one sends CDs, books, DVDs, etc, to this audience, but it's the PERFECT venue for reviews! It goes to such a pure audience. I contacted around 100 high school newspapers offering to send review copies of my book, and ALL 100 replied. I've done a dozen interviews, talked to my real audience so they themselves can write about the book--it's incredible.

Seems like a really cool idea, actually.