Gross. GROSS.
From the NYT (via Read Roger):
In “Mackenzie Blue,” on the other hand, a new series aimed at 8- to 12-year-old girls from HarperCollins Children’s Books, product placement is very much a part of the plan. Tina Wells, chief executive of Buzz Marketing Group, which advises consumer product companies on how to sell to teenagers and preteenagers, will herself be the author of titles in the series filled with references to brands. She plans to offer the companies that make them the chance to sponsor the books.
Well, that's just super.
Not.