Wow. Go Target.

I had no idea that Target was behind the sudden patron interest in Sarah's Key -- until a few months ago, it hadn't circulated, like, ever.  And now patrons want it on a pretty regular basis.  Enough that I've noticed, at any rate.

ANYWAY.  Obviously, I already knew that they sold books -- I have to pass them on my way to the DVDs, HELLO -- I just didn't know that their book club program is so popular.  Good on them.

I think it's cool that the books are chosen by "a panel of Target employees"*, and that the books aren't generally the bestsellers you'd expect.  Something a little different from a big chain.  (Which I guess fits in with their image.)

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*Though my secret idealistic self sincerely** hopes that isn't code for "a panel of Target marketing executives".

**Because of course my secret idealistic self is sincere...

BooksLeila RoyComment