Loser/Queen.
JCPenney¹ Teen, Simon & Schuster and Jodi Lynn Anderson have teamed up to create an interactive YA serial novel.
The marketing angle of the whole thing does make me feel a bit squicky, but nevertheless, it's a fun idea.
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¹Is it wrong that I still think of Garanimals when I think of JCPenney? That's probably not at all the image that they're going for, but, hey. My brain will not be tamed.