Okay, so I don't follow Justin Bieber, either...
...but apparently, he's doing the celeb fragrance thing... with a twist. It's unisex, and it's not going to come in a bottle -- it's going to be infused into dogtags and snap bracelets and the like.
Am I getting really old, or is that just weird?
Probably I'm getting old.
If so, I think I'm okay with that.