Pottermore has been revealed!

It looks like it will be, in part, a game:

[youtube=http://www.youtube.com/watch?v=oYs1d3jAdG0&w=100&h=100]

I didn't expect this reaction, but... the cool animation and the idea of Pottermore itself have me more interested and excited about Harry Potter than I have been in years.

And it sounds like -- other than the ebooks and the audiobooks -- it's going to be free?