So...
...the Beastly trailer:
[youtube=http://www.youtube.com/watch?v=Neo6W1f7hyY&w=640&h=385]
The Beast doesn't strike me as particularly hideous. He's rocking a look that I think some people might actually want to shoot for. Which is weird, as it seems to go against the grain of the story.
But I haven't read the book, so maybe that's part of the twist?